Expected to touch this milestone in 2024. For the beverages major, Thums Up and Sprite are the latest to have achieved the billion-dollar brand mark. This year, Coca-Cola Company-owned Thums Up ...

Other notes include a hint of vanilla, citrus, and a slightly nutty flavour. Catch Cola asserts its uniqueness in being produced at "5000 ft up in the Himalayas." Some claim its taste is a hybrid ...

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

But this week, Thums Up — India’s iconic cola brand — did something no one saw coming. With its 50th anniversary around the corner, Thums Up wiped its entire Instagram clean. No warning ...