Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...

Dhubri mela in Assam ends with waste crisis as organisers fail to clean up. Locals and activists demand accountability and ...

Mela made the easy leap to turn delicious watermelon into a drink. The end result is hydration that doesn't feel like a chore ...