You probably have already watched the Oscar-winning Crouching Tiger, Hidden Dragon. And there isn’t a copy of Snatch to be had at the local video store. Nothing new or exciting on the shelves? Not to ...

BMW is preparing to restart its online marketing efforts this fall, bringing back a popular campaign that features digital films starring its cars. BMWfilms.com said Friday that it plans to revive its ...

Hollywood has harnessed comicbooks to lure moviegoers into theaters, and now BMW is hoping they’ll bring buyers into showrooms. The German automaker has pacted with Dark Horse Comics to turn its short ...

At $9 million to produce five six-minute films, BMW’s Web series “The Hire,” which centers on a chauffeur driven to extremes to protect his clients, is easily the priciest entertainment endeavor ever ...