The Snow King, dressed in a crown and a red cape, took the stage to strike a ceremonial gong and then dance when the company’s theme song, “I Love You, You Love Me, Mixue Ice Cream & Tea ...

As of September, Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products, more than the store numbers of Starbucks and McDonald’s, industry ...