It presents Thai fabrics from a fresh perspective, making them more modern, versatile and suitable for everyday wear across all age groups. Visitors will be guided through the rich evolution of ...

This trend has led to a decline in fabric softeners with perfume claims, dropping from 18% in 2020-2021 to just 9% in 2023-2024. With 73% of Thais showering more than once a day, there is a clear ...