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The World from PRX on MSN2d
How tequila crossed the Mexican border and won over Americans
As tequila tops global sales charts, a new book uncovers the spirit’s revolutionary roots and the family feuds that shaped ...
North Country Public Radio2d
'Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand
Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the ...
The World from PRX4d
How tequila crossed the border and conquered the US
A new book by journalist Ted Genoways sheds light on the obscure history behind Mexico’s most iconic spirit. Once little-known outside its homeland, tequila found unexpected fame during US Prohibition ...
Northcountrypublicradio.org2d
'Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand
Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico ...