The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

Billionaire Texas Tech booster Cody Campbell is at the forefront of President Donald Trump's executive order focused on "Saving College Sports." The ...

The confectioner's parent company has been pushing further into the U.S. over the last decade through dealmaking and ...

APMC Ad Manager makes it easy to plan, launch, and measure high-impact CTV campaigns, without the friction of traditional buying models. To mark its launch, advertisers can take advantage of a limited ...

The NFL continues to be the biggest thing on television and, as a result, there's often a bidding war for commercial rights ...

The Spanish soccer league's TV advertising revenues for this season are up 20% from the previous season, its director for international development said on Friday, as fans unable to attend live ...

On Thursday, NBCUniversal and YouTube TV reached terms on a new carriage deal, meaning NBC, Bravo and the cable channels ...

Washington Commanders quarterback Jayden Daniels and center Tyler Biadasz star in Campbell's Chunky new ad campaign 'Crush ...

Via Amanda Christovich of FrontOfficeSports.com, Campbell claims Fox and ABC refused to televise a spot that criticizes the ...

Apple TV and Peacock will be available starting next week in a bundled offering starting at $14.99 a month. NBCUniversal and Apple said customers will save more than 30% off the full retail prices for ...

Spanish-Language Television (SLTV) is delivering outsize returns for advertisers, with a 30% lift in consumer engagement compared to English-Language TV (ELTV), according to new research released ...

Here's how to save $75 over the course of three months on Hulu with Live TV, which comes bundled with Disney+ and ESPN Select ...