The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

He's repped Brock Bowers, Ladd McConkey, Malaki Starks, Stetson Bennett and now Gunner Stockton. Here's why Georgia football ...

There were several examples of sports betting companies entering partnership deals with colleges across the nation. The ...

The New Era of College Sports Marketing: 6 Ways to Drive Marketing Value with Name, Image and Likeness. With an already engaged audience, here are six areas where marketers can drive NIL value.

And the field is vast. Sports managers work for professional teams, their parent programs (such as the National Football League, National Basketball Association, Major League Baseball or National ...

The college football play is in line with the brand's Celsius University program, a national paid student marketing program that helps build the brand on campuses while providing real-world experience ...

Get an inside look at a powerful force in college sports that's based in North Texas. ... By Ben Portnoy – Sports Business Journal. Dec 20, 2024. Preview this article 1 min.

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalizing on recent record ratings for women's sports in the ...