Blue Origin LLC’s new flagship rocket lifted off for the first time and successfully reached orbit in a crucial test of the Jeff Bezos-backed firm’s ability to challenge SpaceX’s ironclad grip on the launch market.

Jeff Bezos' Blue Origin launched its first New Glenn rocket early Thursday morning from Florida, an inaugural step into Earth's orbit to rival SpaceX in the satellite launch market. (Reporting by Joey Roulette;

The mission was partially successful after the booster that propelled the rocket into space failed to land on a platform in the ocean.

Jeff Bezos' Blue Origin rocket, the New Glenn, lifted off successfully early Thursday after a short delay, making it's first ever launch into orbit.