At D&AD Festival last week I saw a range of talks, but one of the standouts for me was a talk by MassiveMusic on the power of sound. In this talk Ed Trotter (head of business development, Europe) and ...

Chances are you can hear it in your head now. There is no question that ‘ba da ba ba ba’—five notes and syllables—has become one of the most recognizable sonic logos of all time. And it’s no accident ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

With the voice shopping industry set to reach $40 billion by 2022, major companies are investing not just in how their brands look, but how they sound. A few days ago, the company announced the ...

The Sonic the Hedgehog logo is a work of art. Just look at it up there. That emblem is bold, colorful, and full of character. But why is the Sonic emblem so extravagant? Why is it an emblem at all, ...

Tubi has given its logo an overhaul and a new coat of vivid paint — and has introduced a buoyant sonic logo akin to Netflix’s “tudum” — as the Fox Corp.-owned streamer prepares to launch into more ...