If you're all business, of course, you could rock a soju bomb by pouring yourself a mostly-filled glass of beer and dropping a whole shot glass full of soju into it before chugging that thing ...

At the long bar towards the back of this roomy Korean-American spot in Bushwick, bartenders also pour soju bombs and mix ...

It’s the world’s bestselling spirit brand, but you wouldn’t be alone if you haven’t heard of Jinro – because sales of this Korean soju were, until very recently, almost entirely domestic.