in 2016 and relaunched the soju as “Blue Night Soju” in 2017. Emart invested around 57 billion won in the brand for four years but failed to turn a profit, with operating losses amounting to ...

It’s the world’s bestselling spirit brand, but you wouldn’t be alone if you haven’t heard of Jinro – because sales of this Korean soju were, until very recently, almost entirely domestic.

There will be soju available by the bottle ... Shin says that 10 years ago when he was working at Samurai Blue Sushi, the team would often go to now-closed izakaya Biwa for late-night drinks ...