As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Below, additional findings from the study titled "S-Net: A Study on Social Media Usage and Behavior" by Performics ... In addition, moms are more likely than other women to believe they can influence ...

(2011). “The Influences of Electronic Word-of-Mouth Message Appeal and Message Source Credibility on Brand Attitude,” Asia Pacific Journal of Marketing and Logistics 23.4: 448–472. Xie, K. and Lee, Y.

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

Discover how social media shapes the gaming and online casino industries, driving trends, fostering communities, and ...

The study, published in the International Journal of Bank Marketing, aims to analyze the influence of social media on investors’ behaviour towards cryptocurrencies. The research done by Kyoung ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...