Forbes Communications Council members share smart strategies for choosing a company name and logo. Benchmark with competitors in mind and create a design that accurately reflects your brand.

Type in your business or project name. Pick an industry Choose a few logo styles and colors you vibe with. Optionally, pick a slogan and some symbols. Wait a few seconds—and voilà, your first ...

WASHINGTON – American consumers wanting to know which smart devices are safest from cyberattack could soon be able to buy products bearing a government-backed logo. The Biden administration and ...

That’s the biggest risk a company runs when it makes a change to its name, or logo–that it loses the ... The reason I think this is such a smart change is because it perfectly walks that ...

The logo also incorporates the name of the SPV - Pune Smart City Development Corporation Limited - in English and Devanagari. Civic officials said the logo will be used in all the branding and ...

During a surprise launch late Monday, June 13, PLDT and its subsidiary, Smart Communications, Incorporated, launched their new logos and change in name to better represent their current thrust to ...

Rather than rehash Gap’s recent logo debacle, I wanted to learn why ... Connor, my colleague at Smart Design and our Global Director of Client Services, is one of our experts in branding.