The look, which is short for 'permanent wave', has been ... perm has come out of Japan where it is the hottest hair trend. Spiral perm: Perm rods are rolled vertically around the head with the ...

Hair is wrapped in rods to establish the desired curl ... “The bad connotations of perms are often down to the short bubble bobs and 70s mullet-style haircuts that went alongside the perm ...

The short answer is ... effect on the outcome of the hair.” Hairstylist and makeup artist Simone Starr adds that people are now doing wavy perms with larger rods to get more body and wave ...