Dallas Mavericks rookie Cooper Flagg has unveiled his first player-exclusive New Balance basketball shoe, dropping on October ...

MAINE, USA — Cooper Flagg will begin his NBA career with his first exclusive sneaker design through New Balance. The company ...

New Balance showed off a player-exclusive colorway of the popular Hesi V2 sneaker Thursday ahead of Dallas Mavericks star ...

Every young basketball player grows up dreaming of having their own shoes in the mold of Michael Jordan or Kobe Bryant. That ...

In October of 2023, after Game 1 of the WNBA Finals, Las Vegas Aces coach Becky Hammon was asked a question: Does star player A'ja Wilson deserve her own signature shoe? Hammon's response was one of ...

Las Vegas Aces star A’ja Wilson is dominating in the WNBA Finals, but even her unprecedented domination hasn’t garnered her a signature shoe deal. In fact, despite the record-breaking performances and ...

It’s one thing to wear your name on the back of your jersey in an NBA game. It’s another to wear your name on your feet. Some of the biggest stars in the NBA have their own signature line of sneakers.

The WNBA has had a handful of players with their own signature sneaker lines over the years. However, over the past four seasons, there has been a gradual increase in the number of players with their ...