If so, one good place to start is deciding between serif vs sans-serif fonts. Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations.

Currently still in a pilot stage – and accepting pre-launch sign ups – Serif plans to offer several recurring features, including a call-in advice show called Baseline. The homepage will spotlight ...

Ariel Hudnall becomes managing director, while Grams will "support company strategy," according to a press release.