Ariel Hudnall becomes managing director, while Grams will "support company strategy," according to a press release.

Why it works: An elegant serif infused with a quirky warmth, the primary brand typeface for Mailchimp, Means, projects ...

If so, one good place to start is deciding between serif vs sans-serif fonts. Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations.