While the stock market crash sent baby boomers into panic mode, Gen Z was grabbing the popcorn and sharing their plans to get rich. “Forget about the Sephora sale…the entire stock market is on ...

For Gen Z and Gen Alpha in particular, Sephora “is really their playground.” “I used to hang out at a mall. It's no different. My daughter wants to hang out in a mall,” Baker said.

Sephora has engaged in a multi-year partnership with the WNBA team, Golden State Valkyries, shifting the narrative around ...

F rom the Sephora Kids to PerfumeTok, there’s no doubt that Gen Z is beauty-obsessed. In fact, teen spending on beauty is booming in 2025, with fragrance emerging as the clear frontrunner in a ...

As global markets plunged following new tariffs imposed by U.S. President Donald Trump, a stark contrast emerged between generations of investors. While older investors, particularly baby boomers, ...