Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

The U.S. toy industry braces for a significant price surge as new tariffs on Chinese imports take effect. Nearly 80% of toys ...

Many toy makers are now renegotiating prices with retailers and taking a hard look at their products to see if they can cut ...

WASHINGTON - Toys are expected to cost more by fall following President Donald Trump’s tariffs on China. Industry experts say ...

First introduced nearly 50 years ago, Stretch Armstrong will make a return to shelves worldwide this fall, with a new line of toys from Basic Fun! Basic Fun! will reintroduce Hasbro's Stretch ...

Toys R Us is coming back to life — this time, as a haunted house full of the undead. An abandoned Toys R Us store in Queens, New York, is the site of a 50,000-square-foot haunted house, where ...

"The relaunch answers a call for change that real kids desire to see in their toys and the content they watch. New characters feel, express, and acknowledge a range of emotions similar to those of ...

As toy inventors, toy manufacturers and buyers for stores that sell toys met for a four-day annual trade show in New York last weekend, a topic besides which items were destined for holiday ...