AI now creates custom fragrances from scent labels, using essential oils, chemistry data, and machine learning models.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Immerse yourself in the captivating blend of luxury fragrances and the dazzling lives of music and fashion stars. You’ll ...

Ahead, five fragrance trends to keep an eye (and a nose) out for this year, according to experts. Skin care is all over ...

There’s nothing subtle about the scent perfuming the reception at SB Winemaker’s House. Sun-warmed leather. Green citrus.

The collection features two complementary scents: "Fridays by Tab – Her Business" and "Fridays by Chance – His Business." ...

Addressing the challenges of fragrance design, researchers at the Institute of Science Tokyo (Science Tokyo) have developed ...

The right fragrance can add a layer of luxury to your signature style. Those who start their day by spritzing on their ...

Bath and Body Works' affordable scents have always been a great entry point into fragrance for burgeoning beauty lovers, as I ...

Scented candles have long been a staple in our homes, promising relaxation, cozy ambiance, and a touch of luxury. But beneath ...

Turns out, perfume layering is more than just a fad—or my excuse to hoard fragrances—it’s actually incredibly practical.