Growing up, when you fell down from a bicycle or scraped your knees, your parents or school staff must have applied antiseptic liquids like Dettol or Savlon on your wounds to clean them and help ...

For many of us growing up, Dettol or Savlon was the go-to solution for cleaning wounds. Whether it was a scraped knee from a fall on the playground or a minor cut while playing, these antiseptic ...

However, Savlon had sales of Rs 65 crore during fiscal 2014, trailing Dettol. Now that Savlon has an insignificant presence in hand wash, ITC may play a bigger role in changing the game.

The Challenge:For Savlon, a relatively new hygiene brand by ITC with just four products (antiseptic liquid, soap, sanitiser and handwash) in its portfolio, the pandemic sparked a fight for relevance ...

Growing up, most of us reached out to Dettol as the go-to solution for cleansing wounds and preventing infections. Even today, an antiseptic formula like Dettol is always there in our first-aid kit.