How Sandy Hook Promise enlists teens to help end gun violence
Newtown-based Sandy Hook Promise has reached more than 13 million through the peer-to-peer program to end gun violence ...
A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be ...
‘Start With Hello’ enlists teens to lead efforts to end gun violence
Anxiety and sadness over school shootings is common. But 'Start With Hello' is helping students channel their feelings into ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
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A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...
Sandy Hook families ‘no longer see any benefit’ in Alex Jones’ Infowars fight, propose new plan
Sandy Hook families will stop trying to recover $1.4B Alex Jones owes them under bankruptcy rules and instead will go after ...
Ad of the Day: Sandy Hook PSA shows teddy bears belong in kids arms not shrines
The new spot joins a lineup of impactful, Emmy Award-winning campaigns emphasizing the critical need to recognize and respond ...
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Ill-Fated Teddy Bear Stars In Poignant Sandy Hook Promise Campaign
The girl’s story is set to the tune, “Best of Friends,” as sung by Pearl Bailey in the classic Disney film “The Fox & The ...
Sandy Hook Promise's New PSA "A Teddy Bear's Dream" Takes a Stark Look at the Effect of School Shootings on Childhood in America Today
A staggering 80% of parents feel that the ongoing threat of school violence has affected the childhood experience in America ...
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Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
“But since Sandy Hook in particular, we've seen teddy bears be transformed ... because this isn't about politics. This is about keeping kids safe and that's something that we can all agree on. So ...
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Sandy Hook families ‘no longer see any benefit’ in Alex Jones’ Infowars fight, propose new plan
Sandy Hook families will stop trying to recover a token of the $1.4 billion Alex Jones owes them by following a marathon course in federal bankruptcy court and instead will go after his Infowars ...