“You choose what you do with it. You are in control of you.” “A SWOT matrix is a framework for analysing your strengths and weaknesses as well as the opportunities and threats that you face ...

While there are other formats for the SWOT analysis, in its simplest form the matrix is a four-quadrant table with a color-coded grid looking something like this: The creators saw strengths and ...

A SWOT analysis can be carried out for different ideas and displayed in a matrix as seen in the diagram. Identifying strengths, weaknesses, opportunities and threats can also help decide on the ...