I do see that a train company needs one image to use across a range of collateral, and I assume this logo needs to fit in with the rest of SNCF's branding, but does it have to be quite so dull?

Plus de places, des prises individuelles, un design plus sobre… La SNCF a dévoilé la première rame de sa nouvelle génération de trains Ouigo à la gare de Lyon (Paris), ce jeudi 24 avril 2025.