As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

NEW YORK, NEW YORK - (Photo by Michael M. Santiago/Getty Images) Small Business Technology News #1 – Google says Gmail security is 'strong and effective' as it denies major breach. Despite viral ...