What’s interesting about Apple’s Rose Gold isn’t that it decided to sell a pink iPhone (it’s done it before!), it’s the ability to convince the masses that pink is not girly, lame or gay.

A rose-colored classic made with apple brandy, lemon juice, and grenadine, the Jack Rose is a pre-Prohibition cocktail with ...

Normalizing the glow. The point is, no matter where you stand on this "too much screen time" issue, Apple, the marketer, has done a great job of starting to normalize the glow. The goal?