Rolex’s relationship with the technology dates back to the early ’60s, when it joined a group of 20 Swiss brands (the “CEH”) ...

A Rolex retailer wouldn't work on my grandma's vintage watch. Watchmakers say the company doesn't maintain the parts to fix ...

Short answer: depends on where they’re sitting. If the pre-owned Rolex is already in the U.S., you’re safe. No new tariffs.

Rolex’s new Land-Dweller was meant to be a bold debut, but with its PRX-like design and underwhelming impact, it left many ...

Rolex introduced the Dynapulse escapement at Watches and Wonders 2025 ✓ We have a look at the tech and what it represents ✓ ...

Rolex prices in the United States will rise by around 3% from next month, WatchPro sources have said. Rolex has not yet ...

Showdown ✓ The new Rolex Land-Dweller takes on the Patek Philippe Cubitus ✓ Which would you pick? ✓ Vote here! ✓ ...

When a brand signs a professional athlete as an ambassador for a lot of money they expect to get a return on that investment ...

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

Travis Hunter arrived to the NFL Draft with more than $30,000 on his wrist. The Heisman Trophy winner wore a brand-new Rolex ...

Rolex has announced its 2025 suite of watches. The Land-Dweller marks Rolex's first new sport model in over a decade. It ...

This ultra-rare GMT Master II is being raffled off for an absolute steal. Here's how to put yourself in the mix ...