Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based on data from a ...

Sometimes it's tough to figure out the ROI of any training, let alone the ROI of Lean Six Sigma training. In tight times, those budgeted items -- if they've made it into the budget -- come under close ...

How can you boost the return on investment of your social media marketing? An infographic (below) from ClickDimensions explores how to elevate your ROI. Specifically, the piece looks at the importance ...