While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

At IAB Playfronts, Roblox (RBLX) reports it is announcing that Rewarded Video ads will be available for brands and agencies to buy ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

Roblox could move its corporation from Delaware to Nevada. Shareholders will vote on the possible move in May. Some companies have followed Elon Musk's decision to reincorporate his companies ...

Roblox will now push ads for players to watch, and doing so will reward players with in-game currency and other power ups.

Roblox announced Monday that it’s launching the first iteration of its 3D model, dubbed “Cube,” to allow creators to create 3D objects using generative AI. The company also launched an open ...

The spike correlates with a broader industry trend; gaming’s ad investment will grow 3.2% year over year in 2025, according to a recent survey from IAB projects. Roblox has positioned the deal ...