Rexona, deo market leader, launched a teen series with popular bloggers in a modern IGTV format. Apart from attracting Gen Z to purchasing the products, the brand set a mission to promote ...

For brands like Rexona, scent marketing undoubtedly provides a competitive edge when utilised effectively. In late October, the brand put this theory to the test. As part of the launch of its new ...

Rexona Men, the deodorant brand, launched a cross-screen campaign to leverage its association with basketball and highlight the brand's functional benefits to male audiences in the Philippines. In the ...

The Dove and Sure owner also saw a mixed trading performance during the first quarter of 2025, but benefited from a boom in ...

The beauty about this is we’re showcasing the different cities that are not your typical running destinations,” said Annicka Koteh, Total Rexona Brand Manager, with the race being revived ...

A FILIPINO basketball fan’s dream matchup between the NBA’s and the PBA’s best finally unfolded in a slam dunk and three-point showdown by deodorant brand Rexona. Well, at least it came ...