I cover the intersection of sports and money. CrossFit, Inc. claims that Reebok International Ltd. has been deceptive and dishonest over the course of their roughly eight year business ...

Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd’s death and the coronavirus pandemic, sparking outrage online. That led Reebok and other brand ...

Reebok this week said it would not renew a sponsorship deal with CrossFit, after the fitness brand's chief executive mocked George Floyd and the idea that racism is a critical public health issue.

Reebok also announced that "in light of recent events, we have made the decision to end our partnership with CrossFit HQ." The partnership will continue through the rest of 2020 and terminate at ...

Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor of the CrossFit ...

Reebok, which has been the exclusive maker of all official CrossFit apparel and the title sponsor of the annual CrossFit games for the last 10 years, said that they would drop their affiliation ...

Even the best CrossFit shoes tend to lean more toward stability for lifting, sacrificing comfort during run WODs. So, as I laced up the new Reebok Nano X5 ($140) for a workout that started with a ...

Reebok’s CrossFit range, which saw a 13% increase in revenue in the first quarter of 2013. Which is why the Reebok logo–a delta symbol–is now taking over the entire brand. The transition ...

One exception to this rule can be seen at Reebok, where the burgeoning CrossFit footwear category has the rare advantage of designers who live and breathe it. There is Tal Short, the senior ...

Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd’s death and the coronavirus pandemic, sparking outrage online. That led Reebok and other brand ...