The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

but it also has a contemporary star logo and wordmark that spells out “U.S. Army” in a custom sans-serif font. The brand was refreshed last year for a new “Be All You Can Be” recruiting ...