Sitting down with Raja Rajamannar, chief marketing and communications officer at Mastercard, I got a first-hand account of how his sensory-driven marketing strategy offers a roadmap for CMOs ...

The need for communication is still there, but it’s not happening through advertising any more. Since I joined Mastercard, we have dramatically reduced our advertising budget. We have moved into ...

I believe there is no better time to be a marketer. Yet, as an industry, we're facing any number of challenges that threaten the very essence of what we do and how we do it. It's this intersection ...

McLaren Racing Formula 1 Team and Mastercard officially launched their partnership on Thursday ahead of practice for the 2024 Las Vegas Grand Prix. McLaren Racing CEO Zak Brown and Mastercard ...

Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can make a stronger emotional impact on consumers. CMOs are embracing AI but there's more ...

This week on Brand Buzz we are speaking Raja Rajamannar, chief marketing and communications officer for Mastercard. Over the past decade, Raja has transformed Mastercard into one of the fastest ...

More than 3,000 business and government leaders, academics and artists gathered in the mostly snow-less Swiss Alps for the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...