Standing amid an aisle of other liquor handles, consumers' attention is immediately drawn to Maker's Mark, whose caps are sealed with a drop of bright red wax. Each bottle produced by Maker's Mark ...

This iconic red wax seal, which Maker's Mark Distillery trademarked in 1985, is so closely associated with Maker's Mark bourbon that Maker's Mark Distillery won a court case in 2012 against Diageo ...