Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...