Employees are powerful brand ambassadors when they leverage their authentic voices and networks to promote the company’s ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Using social media is a low cost way for businesses to promote both themselves and the products or services they sell. Businesses could: set up a Facebook page and post special offers to anyone ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Health organizations and professionals need to use social media channels to promote reliable and accurate health information to e-patients. [10] Yet, there is little research regarding the nature ...