Discover how the six-week sprint model reshapes product development, eliminating backlogs, encouraging rapid iteration and ...
The method forces you to dig deeper into the product you are building than simply using user stories to define a product.
New product development can be described as a five-stage process, beginning with generating ideas and progressing to marketing completed products. In between are processes where you evaluate and ...
Identifying, reconciling, and incorporating the often-competing needs of the various stakeholders as early as possible in the product development cycle is a highly effective risk reduction strategy.
The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...
The product development process can be improved with single-physics simulation, multiphysics simulation and simulation apps.
"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.
Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis ...
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