While your client is speaking, listen for keywords and phrases that you can tie back to PPC, such as: Be an active listener and help your client connect the dots between PPC and other marketing ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

If you want to dominate this industry and fast-track your success, I’ve listed proven strategies to help you. Here’s what I’ve learned about becoming a standout PPC expert and building a ...