Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Powerade has inked a partnership with two up-and-coming international soccer stars–Lamine Yamal and Rodrygo Goes–as it ...

True athletic performance isn’t just about the moment of competition – it’s also about what athletes do beforehand to prepare for it,” said Matrona Filippou, President of Global Category – Hydration, ...

If you have a Baja Blast hankering but can't make it to the nearest Taco Bell, know that just three ingredients can come ...

At just 17, FC Barcelona phenom Lamine Yamal is embracing the spotlight, learning to slow down with Powerade, and spending ...

Powerade launched the next evolution of its“Pause is Power” global platform, with a new creative campaign that builds on the b ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Last year, during the build-up to the Summer Games, Powerade released an epic ad that provided an incredible peek at how ...

Ahead of the NCAA Tournament, Johnson teamed up with her long-time brand partner Powerade to release a new song and music video for "What It Takes." The brand views the new track as an anthem for ...

About four years later, BodyArmor remains stuck behind rival Gatorade and sister brand Powerade. The drink is beset with several problems, including more competition, a muddled identity and ...