Pocari Sweat’s ion water brand has unveiled a new campaign “Water Your Day” to highlight its “sense of ritual” positioning that resonates with today’s consumers. In a conversation with ...

Think twice before you reach for that Pocari Sweat the next time you’re at 7-Eleven. Sports drinks might have more flavour than plain old water, but diet experts say you shouldn’t drink ...

The Pocari Sweat Run 2025 is all set to energize Dubai’s avid group of running enthusiasts when it is held on April 12, 2025. Organized in collaboration with the Dubai Sports Council and Expo ...

Pocari Sweat, a sports drink brand, collaborated with one of Indonesia's biggest influencers, Fadil Jaidi, and his father for the launch of #IonTahanBocor to boost brand presence during Ramadan, ...