Roku customers ran to Reddit to share their frustrations earlier this week when their patience was tested by a series of redundant ads automatically playing upon opening the operating system.

In late 2023, Amazon was also found to be forcing auto-play ads on Fire TV when first loading up, though a setting later made it possible to turn that video ad into a static image.

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

In recent days, Roku users started complaining about ads playing before they even reached the home screen. Roku has long had ads on its home screen, but these users couldn’t even reach those ads ...

Case in point: Several Roku users are citing the introduction of pre-roll video ads playing right before they even land into the home screen. The main culprit at the time of writing seems to be a ...

Discord is bringing third-party ads to its mobile platform. The gaming-focused voice and chat app announced that a mobile pilot for Video Quests — ads that allow Discord users to earn rewards like ...

Roku now has ads as soon as you turn on your TV. According to The Verge, customers started noticing a trailer for Moana 2 before even accessing their home screen. Roku has confirmed the auto-play ads ...

While Roku remains the favorite of many due to its simplicity and ease of use, it’s now upsetting users by testing auto-playing ads over the last few days. Roku’s ongoing test for auto-playing ...