We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

The Spook’s name came from a Heddon employee when the company began manufacturing plastic baits. The worker pointed out how the translucent body of the plastic bait looked ghostly. And ghosts ...

" Exciting news from Thundermist Lure Company, as they introduce their patented Boa Jigr a new, innovative jigging spoon, ...

In my experience, the saltier the stick bait, the longer a bass will hold on after a bite. With that in mind, I’ve almost exclusively used a Gary Yamamoto Senko. The high salt content in their soft ...