Just as the mind can convince the body of positive outcomes with a mere placebo, it also has the capacity to evoke negative consequences through a phenomenon known as the “nocebo effect.” ...

You've heard of the placebo effect: when positive thinking makes you believe your meds are working. Nocebo is the power of negative thinking. Wait, what? "Somebody tells you 'God, you look ...

When I was a kid, every so often a corporation would be cited by the Federal Government under it’s “Truth in Advertising “ laws. A common refrain from TV living rooms was, “Hey! That’s ...

The nocebo effect could be seen as the evil twin of the placebo effect: instead of thinking yourself well, you are thinking yourself ill – although not deliberately or even necessarily consciously.

A new study outlined 13 key strategies to counter the nocebo effect, ensuring smoother biosimilar transitions and better ...

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In 2025, by my count, there are over 650 words with some sort of medical significance that have lexicographic anniversaries.

People seem to assume that expensive branded drugs will be less likely to cause them harm than their generic counterparts, which manifests via the "nocebo effect" ...

Placebo works through belief ... Sham pills or treatments can make people worse if they are expecting adverse effects. Nocebo means “I shall harm”.