The 4P's marketing framework has been widely used since the 1960's after being formulated by E. Jerome McCarthy. But other than academic thought exercises, it has not been practical, and is more ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

The 4Ps Of Business Storytelling. An overarching story/statement that connects “people, problem, ... renting your place to someone you haven’t had the chance to meet first. ...

Way back in 1960, E Jerome McCarthy came up with the 4Ps of marketing – product, price, place and promotion. To this day it still serves as a very useful framework for marketers, but recognising ...