The soft drink brand, produced and owned by PepsiCo, said the "mystery treat" combined with Mountain Dew's citrus kick is "pink fruit candy." "This year’s pink fruit candy flavor draws ...

Erica Taylor, the brand’s senior director, explains why nonsense works. Hard Mtn Dew Code Red - Save the Redheads / Hard Mtn Dew Code Red Hard Mtn Dew has added a new flavor to its line-up ...