It's the ping. It's the dong. Sometimes, it's even the rare double doink. It reverberates in the mind of the spectator and will sometimes echo in the mind of a sports hero-turned-goat for the rest ...
Citations: Huang, Xun (Irene), Ping Dong, Meng Zhang. 2019. Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli. Journal of Consumer Research.
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