Editor’s note: Follow Olympics opening ceremony live updates. Mascots are synonymous with sports, and the Olympics, worldwide event that they are, prove no different, Indeed, they have a rich ...

Or our own mascot for the Paris Olympics, Phyrges: first ridiculed, then beloved – and eventually described by the New York Times as ‘the hottest-selling item in town’. The success of ...

PARIS, FRANCE - NOVEMBER 10: The Phryges, modelled on phrygian caps, are unveiled as the mascots for the Paris 2024 Summer Olympic and Paralympic Games on November 10, 2022 in Paris, France.

Or our own mascot for the Paris Olympics, Phyrges: first ridiculed, then beloved – and eventually described by the New York Times as ‘the hottest-selling item in town’. The success of Phyrges was down ...