In a stunning breakthrough, scientists have discovered a new colour named Olo. There's just one catch: it's entirely ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he's calling Yolo ...

Researchers used laser pulses directed into participants' eyes to stimulate M cone cells, producing a color signal not ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists at the University of California have used lasers to target specific cones in the retina to create a new colour ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "Olo," described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.