Formulated to “[evoke] the lingering scent of your lover’s skin,” Phlur Missing Person is a huge hit on TikTok — and with celebs like Rosie Huntington-Whiteley and Miranda Kerr.

For the fragrance-obsessed, PHLUR has become a recognisable name thanks to its array of affordable, modern and playfully-named scents. But in case you're not yet acquainted, I've spritzed 8 of the ...

PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok ...

Phlur’s Vanilla Smoke proves that body mists can be just as rich, nuanced, and long-lasting as their pricier perfume counterparts. When I opened the package containing Phlur’s Vanilla Smoke ...